Atlanta Golf is having a moment and we’re here for it!
There's a specific kind of energy on Atlanta tee sheets right now. Public courses are booked out weeks in advance. Range sessions after work have turned into unofficial happy hours. And every fall, the golf world's attention turns to East Lake Golf Club, where the TOUR Championship caps the PGA TOUR season just a few miles from where Bobby Jones first picked up a club. Atlanta didn't just inherit golf history — it's actively writing new chapters of it.
That energy is exactly what FouroFore Golf was built around.
A City That Plays Different
Atlanta's golf scene has never fit neatly into the country-club stereotype. Yes, the private clubs are here, and they're legendary. But so is a thriving muni culture — city courses where a lawyer, a line cook, and a college kid on summer break can all be in the same group by the third hole. That mix is part of what makes golf here feel less like a gatekept tradition and more like a genuine community sport. You see it in the after-round crews still hanging around the clubhouse patio, in the group texts coordinating Saturday tee times, in the growing number of first-time golfers picking up the game because a friend dragged them out and they got hooked.
It's also a city with real golf pedigree. Bobby Jones — arguably the most influential amateur golfer in history — learned the game here. East Lake, his home course, went from a symbol of neighborhood decline in the '90s to one of the most storied venues in professional golf, hosting the TOUR Championship and the FedExCup finale year after year. That kind of comeback story is very on-brand for a city that keeps reinventing itself.
Where FouroFore Fits In
We started FouroFore Golf because the apparel on the market didn't match the way Atlanta actually plays the game — competitive but easygoing, sharp but not stuffy, built for a round that might start on a manicured private course and end at a dive bar two exits away. The name itself is a nod to the format that defines most rounds we play: foursomes, four hours, four friends who'll roast you mercilessly for that shank on 7 and still buy the beers after.
Our pieces are designed to move between the course and everywhere else your day takes you — because let's be honest, most of us aren't changing clothes between the back nine and dinner. Breathable fabrics for Georgia's humidity, clean silhouettes that don't scream "golf brand," and details that people who actually play the game will notice.
More Than a Round
Golf in Atlanta right now isn't just a game — it's a scene. New leagues are popping up, more women and juniors are getting into it, and courses that used to feel sleepy are packed on weekday evenings. FouroFore wants to be part of that, on and off the course, gearing up the players who are shaping what golf in this city looks like next.
Grab your group, book the tee time, and let's play.
